tech

Quantum computing is where science and speculation swirl together like an overpriced latte: part substance, part froth. It’s a field that promises to transform industries, solve problems we can barely comprehend, and—as investors are hoping—make someone very, very rich. And at the heart of this swirling potential sits Rigetti Computing, a company emblematic of the quantum dream and all its contradictions. But here’s the rub: Rigetti may not be the one....

How far we’ve come We’ve come a long way in User Experience (UX) design. We’ve moved from just making things work to creating experiences that truly connect (with) people. But we’ve also been guilty of shortcuts and mis-applying heuristics like “reducing cognitive load” or “creating frictionless experiences” just because they sound cool. As digital experiences evolve (likely to become LESS noticably digital yet MORE impactful), we need to rethink our approaches and smoke out well meaning yet counter-productive UX design thinking patterns....