ux

How far we’ve come We’ve come a long way in User Experience (UX) design. We’ve moved from just making things work to creating experiences that truly connect (with) people. But we’ve also been guilty of shortcuts and mis-applying heuristics like “reducing cognitive load” or “creating frictionless experiences” just because they sound cool. As digital experiences evolve (likely to become LESS noticably digital yet MORE impactful), we need to rethink our approaches and smoke out well meaning yet counter-productive UX design thinking patterns....